Path to $5M ARR

Founding Team Formation
3 - 2 - 1 + Sweeper
Revenue Goal →
Sweeper Zone
U
Umna
Sales
A
Ani
Growth + Mktg
ZSr
Zohare
Partnerships
Y
Yash
Product
D
Dhanraj
Partner Activation
S
Swarna
Tech + Ops
CS
Unfilled
Cust. Success
Aj
Aj
CEO - Sweeper
Doing CS
Back Office
Deal Handoffs
Firefighting
Sales
Growth
Partnerships
Product
Activation
Tech
CS (Unfilled)
The Problem

The CEO is the deepest player on the pitch

Every amber line is Aj covering a gap. CS, back office, deal handoffs, firefighting. The formation was designed right, but the CEO is in the wrong position. Every hour spent sweeping is an hour not spent on commercial strategy.

1 - 2 - 3 - 1 - 1 Diamond
$5M ARR →
enables ↑
enables ↑
enables ↑
U
Umna
Sales
A
Ani
Growth + Mktg
ZSr
Zohare
Partnerships
Y
Yash
Product
Aj
Aj
CEO - Commercial
D
Dhanraj
Partner Activation
CSNew
CS Hire
Cust. Success
S
Swarna
Tech + Ops
Sales
Growth
Partnerships
CEO
Product
Activation
Cust. Success
Tech
The Diamond

Everything narrows toward revenue

Umna at the tip. Ani and Zohare wide. Aj in the center. Three pairs, one direction. The shape makes the strategy obvious.

Three Attack Pairs
Primary Axis

Aj → Umna

CEO enables Sales

You own commercial strategy: pricing, positioning, ICP. Umna converts it into revenue. Strongest, most direct connection.

Left Channel

Yash → Ani

Product enables Growth

Yash ships features. Ani turns them into pipeline through launches, campaigns, content, demand gen.

Right Channel

Zohare + Dhanraj

Zohare acquires, Dhanraj activates

Zohare signs new channel partners. Dhanraj onboards and activates them. Partnership revenue compounds.

The Shift
✕

Before: Sweeper

Aj behind everyone, doing CS, back office, deal handoffs, firefighting. Connected to every node. Always overwhelmed. Reactive.

✓

After: Center Mid

Aj in position, directly enabling Umna on Sales. Setting commercial strategy. Intentional. Focused. Playing the position only the CEO can play.

Your Role in the Formation
U
Umna
Sales / Center Forward
Enabled by: Aj / CEO sets the commercial direction
Closest to revenue and customers. Closes deals and manages key accounts. The tip of the diamond. Everything flows toward you.
A
Ani
Growth + Marketing / Left Wing
Enabled by: Yash / Product feeds Growth
Turns product into pipeline. Inbound demand gen, campaigns, content, launches. Creates opportunities from the left flank for Umna to convert.
Z
Zohare
Partnerships / Right Wing (Senior)
Paired with: Dhanraj / Acquires, Dhanraj activates
Opens partnership channels across the MENA ecosystem. Senior hire, owns partner acquisition end-to-end. Creates opportunities from the right flank.
Aj
Aj
CEO / Commercial Strategy
Enables: Umna / Primary axis of the formation
Sets ICP, pricing, positioning, key account strategy. Center of the formation. The strongest connection runs straight from here to revenue.
Y
Yash
Product
Enables: Ani / Ships what Growth can sell
Feature development, roadmap, product positioning. Feeds Ani with releases, competitive intel, and features that drive demand.
D
Dhanraj
Partner Activation
Activates for: Zohare / Turns signed partners into producing partners
Partner onboarding, training, co-selling support. Zohare signs them, you make them work. Operational depth that makes channel revenue compound.
CS
CS Hire
Customer Success (New Role)
Supports: Everyone / Retention layer across all pairs
Makes sure revenue sticks. Reduces churn, surfaces expansion signals, feeds customer data upward. The hire that turns $3M into $5M.
S
Swarna
Tech + Ops / Foundation
Supports: Everyone / Infrastructure the formation runs on
Platform reliability, scalability, back office systems. Lets every pair move fast without breaking things. The foundation everything is built on.

Seven players. Three pairs. One diamond. Zero gaps.

CrossVal / Founding Team / 2026 / Confidential